About   A message to Mayors from the National Endowment for the Arts.


Increasing a communities creative capital is a critical move towards the community revitalization efforts.

  • Art-based strategies draw patrons from their busy, isolated lives into public arena.
  • Developing the arts and cultural assets make a community unique; and a captivating place to visit, purchase a home or launch a business.
  • Build and attract the kind of people, businesses, organizations, recreation,  educational and entertainment opportunities that create vitality and growth?
  • Encourage community involvement
  • Incentivize creative capital (entrepreneurs, innovators, engineers, artisans and artists: fine artists, designers, musicians, theater and dance performers)

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Inventory Community Assets:

  • Unused or under-utilized commercial, residential and open-space
  • Resident creative capital and cultural asset

A White Paper for The Mayors’ Institute on City Design.

A leadership initiative of the National Endowment for the Arts in partnership with the United States Conference of Mayors and American Architectural Foundation. By Ann Markusen Economic Research & Anne Gadwa Metris Arts Consulting

"In creative placemaking, partners from public, private, non-profit, and community sectors strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities. Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes,

improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired in turn, these creative locales foster entrepreneurs and cultural industries that generate jobs and income, spin off new products and services, and attract and retain unrelated businesses and skilled workers.

Together, creative placemaking’s livability and economic development outcomes have the potential to radically change the future of american towns and cities. Instead of a single arts center or a cluster of large arts and cultural institutions, contemporary creative placemaking envisions a more decentralized portfolio of spaces acting as creative crucibles. in each, arts and culture exist cheek-byjowl with private sector export and retail businesses and mixed-income housing, often occupying buildings and lots that had been vacant and under-used. in large cities, many such hubs reflect the ethnic or historical character of place and invite residents and visitors alike across porous boundaries to visit, patronize, and enjoy.

In smaller towns, traditional cultural practices and landscapes are transformed into distinctive cultural centers and festivals that revive emptying downtowns and attract regional visitors. large cultural institutions, often inspired by their smaller counterparts, are increasingly engaging in active placemaking."


Creative places as incubators of arts and cultural enterprise.
"Cultural industries flourish in creative places. New products and services sprout in districts where skilled creative workers congregate by day and night. There, “the secrets of the industry are in the air,” as pioneering economist Alfred Marshall put it.

Creative places nurture entrepreneurs, expanding the ranks of self-employed artists and designers and related workers who market their creations far afield and often employ others in whole or part.

Together, creative placemaking’s livability and economic development outcomes have the potential to radically change the future of american towns and cities. Instead of a single arts center or a cluster of large arts and cultural institutions, contemporary creative placemaking envisions a more decentralized portfolio of spaces acting as creative crucibles. in each, arts and culture exist cheek-byjowl with private sector export and retail businesses and mixed-income housing, often occupying buildings and lots that had been vacant and under-used. in large cities, many such hubs reflect the ethnic or historical character of place and invite residents and visitors alike across porous boundaries to visit, patronize, and enjoy.

In smaller towns, traditional cultural practices and landscapes are transformed into distinctive cultural centers and festivals that revive emptying downtowns and attract regional visitors. large cultural institutions, often inspired by their smaller counterparts, are increasingly engaging in active placemaking."

 


Through this framework we provide Integrative arts based programming for community development and Creative Placemaking.

Gravity has the experience, affiliations and vision to encourage community involvement and a strategy to incentivize creative capital (entrepreneurs, innovators, engineers, artisans and artists: fine artists, designers, musicians, theater and dance performers) to make a community a captivating place to visit, purchase a home or launch a business.

• Creative and professional development
• Creative capital development and recruitment.
• Community Revitalization and Development
• Cultural Engagement, Accessibility and Inspiration 
• Innovative Collaborations 

Impact on the Economic and Social Wellbeing of Communities and Municipalities. Developing Creative, Social and Economic Capital

“More and more struggling municipalities spark urban renewal projects where their core strategy is embracing this idea of creating ‘place’ to attract clusters of talented people to create flourishing business and culture. In fact, early stages of most urban-planning reveal that harnessing the importation of the creative culture is paramount to gentrification of culture and a thriving economy. Those involved in arts: theater, music, design, entrepreneurs and the fine arts set the stage for a fresh and fertile environment for healthy growth of a community. “It is the creative process that flourishes in places that provide the broad ecosystem which nurtures and supports creativity and channels it into innovation, new firm formation and ultimately economic growth”. ~ The Rise of the Creative Class by best-selling author Richard Florida

The purpose of this venture is to raise awareness about social and economic contributions that creative programming brings to the community. To that end, our strategy is to partner with communities and buisnesses to create an environment that will engage local culture, encourage private sector spending, attract outside support and collaborate with existing affiliates throughout the Metro NY/NJ art world for the benefit of its citizens.

When venturing into a new community it is our task to listen first. Creativity comes in various forms and in order to lay a solid foundation it is critical to understand the community’s specific history, needs and desires in order to determine what form an initiative should take. Organizations that listen to those they intend to serve become vibrant sources of positive influence in their communities. We seek to do this through the following, the Cycle of Creative Community.

cycle

Engaging people in the pursuit of the creative voices and personal needs by providing a safe and supportive atmosphere

Equipping people in the arts through professional instruction and
mentoring, artist in residency and internship programs.

Fostering people in the pursuit of their talents where the creative voice can be heard and refined.

Unleashing that creative voice, reverberating throughout the community at large, drawing others in to share, and starting the cycle anew.

Drawing & Inspiring people in by sparking their interests in the arts, removing the inaccurate stigma that the arts are reserved for a select few. Creativity is fundamental to humanity and is a critical resource for individual, community and economic life. Creative communities nurture personal growth, spark cultural and technological breakthroughs, produces jobs and wealth while accepting varieties of life styles and cultures. The arts contribute to the character and wellbeing of our cities, towns, neighborhoods, homes and selves.